A philosophy born from the Legacy of 2012 London Olympics. Track & Field athletes frequently fall by the wayside due to lack of funding and poor management. Generation X is the brainchild of Sports International Management Limited who has been working with world-class athletes for over 20 years. The concept is to bring commercial funding to a team of hand picked athletes rather than an individual, creating continuity for sponsors. This funding will be managed by Generation X and will be administered by SIML, an athlete representative and a nominated coach. Generation X intends to invest in a team of future champions basing its selection on junior records, coaching feedback, character analysis, background and growth curve.